Kestrel at Design Week: a tasting counter that sold the speakers.

Kestrel at Design Week: a tasting counter that sold the speakers.

Six days, 9,000 tastings, a modular counter that packed into two vans.

Guests
9,000
Category
Launches
Event type
Fair pop-up
Location
Milan
The venue before the build

The
challenge

Kestrel Audio came to us with a date, a room and a number: 9,000 guests in Milan. The brief was simple to say and hard to do: make it feel personal at that scale, and make every plate land on time.

What we did

We designed the event around one moment of service, built the kitchen into the venue and wrote a menu from what Milan grows and catches that week. Floor teams rehearsed the run twice on site; lighting, linen and glassware were chosen to carry Kestrel Audio's colours without a single logo on the table.

Behind the scenes of the build
The event in full swing

The result

Six days, 9,000 tastings, a modular counter that packed into two vans. Kestrel Audio has already booked the next one.

Detail of the table

Services

Key facts

9,000
guests
1
night to remember
5
courses
82
crew on the floor
2
kitchens
7
weeks of planning

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01 / 04

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Let's plan your launche

We design evenings that people taste long after the last plate. Your table becomes part of the story they tell.

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